Story Design Project for a Perfume Company in Saudi Arabia
Introduction:
In the current era, stories have become one of the most prominent marketing tools on social media platforms, especially in the Kingdom of Saudi Arabia, where this type of content is very popular. The perfume company aims to use stories to increase awareness of its brand and introduce customers to its luxury perfume collection in an attractive and professional manner.
Project Details:
🔹 Objective: Design a set of creative stories that highlight perfume products and contribute to promoting the brand on platforms such as Instagram, Snapchat, and TikTok.
🔹 Number of Stories: 10 to 15 stories, with a variety of content to cover all aspects of the brand.
🔹 Content:
Product Display: A new or distinctive display of perfumes with attractive texts that highlight their characteristics.
Special Offers: Promoting seasonal offers or discounts provided by the company.
Customer Stories: Publishing customer experiences with perfumes (if available) to increase confidence in the product.
Search for styles: Show perfumes suitable for each occasion, such as daily or special perfumes.
Perfume education: Provide information on how to choose the right perfume, the ideal time to use it, and how to care for perfumes.
🔹 Design and style:
Use elegant and harmonious colors that match the brand’s visual identity.
High-quality images of perfumes with visual effects that make the products appear at their best.
Short and attractive texts for easy reading on small screens.
Motion effects and motion effects add a professional touch and enhance interaction with the content.
Calm and elegant music that suits the atmosphere of luxury perfumes.
🔹 Marketing message:
Emphasizing the luxury and quality that characterizes the brand.
Reinforcing the concept of luxury and elegance associated with perfumes.
Invitation to direct interaction through the “Swipe Up” feature to purchase or view offers.
Target group:
Lovers of perfumes and luxury products in Saudi Arabia, especially those interested in high-end brands.
Young men and women who seek to stand out in their choices.
Special occasions such as weddings and major events that require high-end perfumes.
Expected results:
Increase interaction and engagement on social media platforms through visual and engaging content.
Enhance brand awareness and attract new customers to purchase.
Motivate customers to take the step of purchasing through special offers and clear invitations in stories.
Conclusion:
Stories are a powerful and effective tool in the digital marketing strategy of a perfume company in Saudi Arabia. By providing creative and engaging content that suits the tastes of our target audience, the brand can significantly enhance its position in the Saudi market. Using professional design and modern technologies, it is possible to reach a wider audience and achieve tangible results in increasing sales.
